For Pool Service Operators · Free Website Included

20 pool appointments
every single month. Guaranteed.

Stop chasing one-off cleanings. We build you a free custom website, run your Meta ads, and post your Instagram — so you wake up to a fuller route every Monday. If we don't book 20 appointments in your first month, we work for free until we do.

Acquisitions
Source 01
Meta Ads
RUNNING
JM
RT
SK
DH
+82
Targeting: pool owners 35-65 · 15mi radius · pool service intent
Source 02
Custom Website
YOURS
Visitors1,840
Quote req186
Booked42
Automations
Tool 01
Speed to Lead
60s
Auto-text in 60 seconds
Tool 02
Review Engine
5★
Auto-asking after every job
Tool 03
Instagram Posts
12/MO
Branded content, every month
Your Business
Pool Service
Operations
Lead pipelineActive
Calls handled24/7
Website live
New Meta lead
David H. · Weekly pool service request
5★ review posted
Jennifer M. · "Amazing service!"
Output · Booked Calls Landing FILLING
M12
T13
W14
T15
F16
S17
S18
8a
10a
12p
2p
4p
Pool Clean
Weekly
Install
Bi-weekly
Equipment
Pump Repair
Quote
Install
Equipment
Inspect
Equipment
Weekly
Heater Install
Bi-weekly
Install
Estimate
Equipment
Emergency
Install
Quote
On-call
20
Appointments per month
Guaranteed — or we work for free
Job booked · Mike R.
2–4pm Thu · AC repair
20
Appointments / month
24/7
Every call answered
$0
Website cost (we build it)
5day
Live on your line
The real cost of doing it manually

You're losing pool customers in three places at once

01
Your route isn't growing
Word-of-mouth and Google rankings only get you so far. Without paid ads driving new homeowners to you, you're stuck at the same weekly route — and slow months kill your margins. Most pool operators have no predictable way to add customers.
02
Missed calls = lost customers
Pool guys are under tarps or in pump rooms half the day. A new customer calls, you can't pick up, they call the next pool service on Google. A single weekly route customer is worth $2,400/year — miss 2 calls a month and that's $58K/year walking out the door.
03
Old quotes die in your phone
Every estimate you sent that never closed is sitting in your text history. 30–40% are still buyers — they just got busy choosing a builder, going on vacation, or letting another guy "try them out" first. Without follow-up, they're gone forever.
The full system

Two sides. One booked calendar.

We solve the whole problem — not just half of it. Most agencies either run ads (and dump cold leads in your inbox) or sell automation (with no leads to automate). We do both, so the system actually compounds.

Side 01 · Acquisitions

We bring you new leads.

Targeted Meta ads, a custom-built website, and branded Instagram content built specifically for pool service operators. We handle everything — so qualified pool owners come into your pipeline every day, ready to book.

  • FREE custom website — built in week 1, yours forever, optimized for conversions
  • Meta ad campaigns — homeowners 35-65, geo-targeted, pool intent
  • 12 Instagram posts/mo — branded, complimentary, pool-focused content
  • Pixel + tracking setup — every lead attributed, every dollar accounted for
Side 02 · Automations

We convert them into booked jobs.

Every lead from your website and Meta ads flows into our automation stack. Speed-to-lead texts, review collection, and your calendar all work together — so every new lead gets contacted fast, every job earns a 5-star review, and your route grows on autopilot.

  • Speed-to-Lead — auto-text every new lead in 60 seconds (8x conversion)
  • Review Engine — auto-asks for 5★ Google reviews 2hrs after every job
  • Calendar booking — leads book directly into your calendar, no back-and-forth
  • Tool integration — Skimmer, Pool Service Software, Jobber, Google Calendar
Speed-to-Lead · Tool 01

Text every new lead in 60 seconds.

The #1 reason pool guys lose leads is taking too long to respond. By the time you call back after a job, they've already booked with someone else. Our system fires an instant text the moment a new lead comes in — from your business number, in your voice — so you're always the first one in their inbox.

60-second auto-text on every new lead — from website forms, Meta ads, and missed calls.
From your real business number — looks like you texted them, because you basically did.
You get notified the moment they reply — Slack or text alert, your choice.
Studies show 80%+ lift in lead-to-customer conversion when response time drops under 5 minutes.
New lead text · 2:14pm 0:47
You (auto-sent)
Hi Sarah, thanks for reaching out about pool service! This is Tom from Tom's Pools. Quick question — are you looking for weekly service or a one-time clean?
Sarah
Wow that was fast! Weekly service. We just bought the house and the pool needs help.
You (auto-sent)
Perfect — we can come by this week. What's your address and a good time for a 15-min walk-through?
Sarah
88 Westview Drive. Thursday 2pm works great.
Lead replied in 23 seconds ✓ Booked
Review Engine · Tool 02

Turn every happy customer into a 5★ Google review.

Every job you finish should earn you a Google review — but most pool guys never ask, or remember 3 days too late. Our system auto-texts your customer 2 hours after you complete the job with a link straight to your Google review page. The pool guys who use this stack up 30-50 5-star reviews a year and dominate "pool service near me" forever.

Auto-fires 2 hours after each job — when the customer is happy and home, not days later.
Direct link to your Google review page — one tap to leave 5 stars.
Branded as you, not "the agency" — sent from your business number, in your voice.
More reviews = more "near me" rankings — and more free leads forever.
Review Engine — Auto-sending 47 jobs this month
JM
Jennifer M.
Weekly pool clean · 2hr ago
★★★★★
DR
David R.
Pump install · yesterday
★★★★★
SK
Sarah K.
Heater install · 4hr ago
TH
Tom H.
Leak detection · 3hr ago
RP
Rachel P.
Bi-weekly clean · 5hr ago
Queued
MB
Marcus B.
Filter replacement · 6hr ago
Queued
38
5★ reviews this month
Up from 4 last month · ranked #1 in your area
Jennifer left 5★ review
"Amazing service, super responsive!"
Booked Calendar · Tool 03

Watch your calendar fill itself.

Every lead from your Meta ads and website flows directly into your calendar — no double-booking, no manual scheduling, no "let me check and call you back." Every confirmed appointment lands in the right slot, on the right day, with all the customer details ready.

Direct calendar integration — Google Calendar, Outlook, Skimmer, Pool Service Software, Jobber, and more.
Smart slot logic — respects drive time, route density, and service area.
Auto-confirmations & reminders — text confirmations, day-of reminders, no-show recovery.
You see it fill in real time — every booking shows up the moment it's locked.
This week's calendar 94% booked
Mon12
Tue13
Wed14
Thu15
Fri16
Sat17
Sun18
8a
10a
12p
2p
4p
6p
8–10a
Pool Clean · Hill
10:30
Weekly
12–2p
Install · Reyes
2:30
Leak Detect
8a
Weekly · Doyle
9a
Emergency
10–1p
Equipment · Kim
2p
Estimate
8–11a
Install · Park
12p
Equipment
2:30
Weekly
4p
Quote
8a
Equipment · Lee
10a
Inspect
11–2p
Heater Install
3p
Weekly
8a
Bi-weekly
9a
Install
12p
Estimate
2p
Repair · Ng
4:30
Weekly
9a
Emergency
11a
Install
1p
Estimate
10a
On-call
38
Jobs booked this week
Up from 22 last week · 73% increase
+
New booking added
Thu 3pm · Pool Clean · auto-assigned
How it works

Live in 5 days, growing in 30

We build everything. You answer a few questions and pick the photos for your website. That's it.

1
Book your 15-min call
We learn your business, your service area, your pricing, and what makes your pool service better than the next guy. No pitch.
Free · 15 min
2
We build your website
Custom-built pool service website, ready to capture leads. Your branding, your photos, your service area. You get to review before we publish.
Within 5 days
3
We launch your ads + automations
Meta ad campaign goes live in your service area, speed-to-lead texts get wired up to your business number, and review engine starts auto-collecting 5-stars.
Days 6-10
4
Your route grows
Appointments start hitting your calendar. You show up. We optimize the ads every week, post Instagram content every month, and track every lead.
Month 1+
Pool Route Builder

Two ways to grow your route.
Pick what fits your business.

Both tiers come with the 20-appointment guarantee. Both include a free custom website. The Pro tier just stacks on the highest-leverage tools — Old Lead Revival and a Google Review engine — so your route grows faster from day one.

Starter
Pool Route Builder
Everything you need to start booking new pool customers from Meta ads — fast, productized, no fluff.
$997 /month
+ $1,500 one-time setup (includes website build)
Book a 15-min call →
What's included
  • FREE custom website — built in 5 days, yours forever
  • Meta ads — we build, run, and optimize weekly
  • Speed-to-lead text system — auto-text every new lead in 60 seconds
  • Complimentary Instagram posts — 12 branded posts per month
  • Google Business Profile — fully optimized for "near me" search
20 booked appointments / month — guaranteed or we work for free

Cancel anytime after month 3. Your ad spend is paid by you (~$15-25/day) — we handle everything else.

Common questions

Things pool operators ask us

Is the appointment guarantee really guaranteed?
Yes — and it's specific. Starter clients get 20 booked appointments per month. Growth clients get 25. If you don't hit your number in your first month after going live, we work for free every month after until you do. "Booked appointment" means a real pool owner with a scheduled time on your calendar — not just a phone number.
What's my total cost to get started?
$1,500 one-time setup, plus your monthly tier — $997/mo (Starter) or $1,197/mo (Growth). You also pay your own ad spend on your card — usually $15-25/day depending on your area. That's it. No hidden fees, no upsells later.
Do I really get a website for free?
Yes. Your $1,500 setup includes a custom-built website that you own forever. Even if you cancel after month 3, the website stays yours.
What about the Instagram posts — what do those look like?
Branded, on-brand-for-your-business posts — pool tips, before/afters of your work, seasonal reminders, customer testimonials. Complimentary because most pool operators have a half-dead Instagram and a real social presence helps you book more jobs.
Will the speed-to-lead text sound like a robot?
No. We write the message in your voice — first name, your business name, friendly conversational tone. Most leads don't realize it's automated, they think you're just really fast. When they reply, you take over the conversation.
Starter or Growth — which one's right for me?
Starter is great if you're just trying to add new customers from ads — clean, simple, $997/mo. Growth ($1,197/mo) is for operators who have old contacts sitting around (last year's quotes, ghosted estimates, one-off cleanings) AND want to automate Google reviews. The math on Growth is usually a no-brainer — Old Lead Revival alone typically books $3-8K in extra revenue in month one.
How does Old Lead Revival work?
Available with the Growth tier. You give us a list of old leads — exported from your phone, a Google Sheet, an old CRM, or just text history. We craft a personalized check-in SMS in your voice and send it on your behalf in week 1. Most pool guys book $3-8K in bonus jobs from this alone — before your ads even fully ramp.
Pool season's almost over — should I wait?
Actually that's why now is the best time. Off-season is when we drive heater installs, leak detection, equipment repair, and book NEXT year's weekly route customers (who sign up now to start in March). Waiting until spring means starting from zero.
Do I need to sign a long contract?
3-month minimum to give the ads time to optimize and prove ROI. After that, cancel anytime. No multi-year lock-ins.
I've tried an agency before and they were terrible — why is this different?
Most agencies sell you "marketing" without committing to a real number. We commit to 20 booked appointments in your first month or we work for free. If we don't perform, we lose money. That's why we're way more incentivized than the last guy you hired.
📞

20 to 25 appointments. Every month. Guaranteed.

Book a 15-minute call. No pitch, no pressure — we'll show you what your website would look like, walk through how the ads would run for your area, and help you pick between Starter and Growth. Then you decide.

15 min · No pitch · No long-term contract